Austin may be known as the Music Capital of the World, but it’s also home to a thriving fashion and retail industry. Yesterday, on Design Lab Day (as proclaimed by Austin Mayor Lee Leffingwell), Design Lab opened its doors at Oasis, Texas. This 3,000 square foot showroom overlooking Lake Travis is the brainchild of Austin’s most well-known designer Linda Asaf. It features over 27 diverse Texas-based fashion designers who are at the top of their game.
Located adjacent to the Oasis Restaurant at Lake Travis, Design Lab has an industrial-vintage theme with ample room to house current Texas designers. It can easily accommodate new lines and seasonal or pop-up collections, which makes it a relevant hub for Texas designers as industry growth continues. I’ve had the pleasure of working with Asaf at various events over the years, so I know if this is her vision it will be impeccable.