Valentine’s Day is around the corner, so if you haven’t taken the opportunity to snap a picture by the “i love you so much” wall at Jo’s Hot Coffee on South Congress now is as good a time as any.
You’ve probably seen plenty of photos taken in front of the now iconic graffiti message. Couples, siblings, best friends, pregnant women, family generations, owners with their pets – people of all types are drawn to the simple yet sweet message. But do you know the story behind it?
It started out as a gesture from one lover to another, but something about the message resonated with us all. It’s simple yet universal. One night in 2010 local musician Amy Cook painted the message on a whim after her girlfriend Liz Lambert, majority owner of Jo’s, had a bad day.
Like some of the best love notes it was spontaneous, simple and real. And it spoke to people.
The message was vandalized in 2011, but repainted so we can continue to enjoy yet another piece of unique Austin art. These days locals and tourists alike flock to the sign to pose next to red cursive letters. The bright green background stands out, and it’s easy to see why the wall is so popular. It speaks to everyone.
There’s something universal and refreshing about a simple phrase that cuts through the clutter and makes it crystal clear. No matter your age, race, occupation or background isn’t there all something we love “so much?”