Hunger is a mighty efficient motivator; Maslow’s hierarchy of needs illustrates this in detail, explaining how humans cannot move toward personal happiness if things like safety and shelter are still lacking in life.
In less dire circumstances, two brothers found themselves in a similar hungry situation, which forced them to think outside the box and create their own organic health-centered energy bars.
We’re talking about Austin’s Bearded Brothers, the wholesome snack food company run by Caleb Simpson and Chris Herbert. Active living is a large part of their lives and the guys were busy in the rock climbing, running and disc golf communities. When they couldn’t find eats that they liked, the guys decided to concoct their own organic variations of their favorite energy bars and snacks.
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